The Journal
Guides written for the climate and the market we actually live in. No miracle claims.
- B12Makeup
How to shade match foundation properly
Undertone matters more than depth, and the back of your hand is lying to you.
14 Aug 2026 · 6 min read
- B12Skincare
Building a skincare routine that survives Dhaka humidity
Most routines are written for cold, dry climates. Here is what to change when the air is 80% water.
8 Aug 2026 · 7 min read
- B12Men's Grooming
The five-product grooming routine
For men who want to look after their skin without acquiring a shelf of bottles.
2 Aug 2026 · 5 min read
- B12Skincare
Why expiry dates matter more in cosmetics than you think
The date on the box and the symbol on the back are answering two different questions.
26 Jul 2026 · 5 min read
- B12Skincare
How to read a cosmetic ingredient list
INCI lists are ordered, not alphabetical. That one fact tells you most of what you need.
30 Jun 2026 · 6 min read